Paint Mapping genre

At the intersection of digital visual art and classical traditions of painting has emerged a new hybrid genre: paint mapping. Paint mapping is a sub-genre of projection mapping. It creates a new sense of reality that comes into being as the painting meets the light cast upon it. Digital animation reflects the painting’s architecture. In this way, it produces a specially integrated unity of the space, the structural relations, the light (the projected non-figurative animations), and the movement.
The object situated in the tangible space, and virtuality, looming pixels into pigments of the painting through light, are creating a new abstract context for the interpretation of both the painting and the animation. The borderline between physical and virtual presence fades, the painting becomes ‘virtual’ and gets moving, animation, projected on it, assumes a shape of ‘physical’ stimulus. In this new atmosphere and fresh experience, the tradition of visual improvisation revives.